Everyday rituals for meaningful living

“Erva Moura” is a portuguese language adaptation of ashwagandha, a plant which has long been used in ayurvedic medicine because of its restorative power - it is also one of our favorites and we chose to be named after it.

For us, it began with a desire to share rituals that made us feel more complete. What started out as an individual practice has since become a passionate community. It only made sense to make it available to a wider audience.

Here you can find a curation of objects that have inspired more meaningful lives through natural everyday rituals.